Meet the Simple Feeders
Who Are They?
For Simple Feeders, the perfect meal takes minimum time in the kitchen and maximum time with their loved ones. They’re not too confident in their culinary skills and they’re often on the run, so they would rather cook up a reliable family favorite or dine out than try a new recipe for fun.
What Makes Them Unique?
Their need for quick and easy meals sets them apart. They don’t see themselves as experienced cooks, and they are more likely than other consumers to dine out up to 5 times per week. When cooking at home, sticking to a tried-and-true routine helps them get the ease and big flavors they want, without the big time commitment.
How They Feel About Pork
Although they love pork’s rich flavor, Simple Feeders are often intimidated by cooking fresh cuts. They stick to processed options for everyday meals at home, but they savor fresh pork whenever they don’t have to worry about making it themselves.
Their Perspectives on Pork
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