Market Growth
Expanding Pork’s Reach Through Multicultural Marketing
NPB is working to create innovative marketing opportunities to drive pork sales and social media growth in key communities.
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Pork Checkoff News
Pork Checkoff News
Reflecting on 2024: Building a Bigger Appetite for Pork
NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.
Market Growth
Building a Bigger Appetite for Pork Through Targeted Messaging
This year, NPB rolled out Consumer Connect, a new market demand tool focused on making pork more relevant to consumers. Learn how NPB is reaching the top priority consumer segments to grow pork demand.
