Pork Checkoff News Archives - Pork Checkoff

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Swine Health
Protecting Farms, Food and the Future Through Biosecurity

Upholding proper biosecurity and traceability measures protects farms, our food supply and the future of agriculture—and there are practical tools available to help all producers work toward the common goal of keeping pigs healthy.

Swine Health
A United Front: Building a National Swine Health Strategy for U.S. Pork Producers

NPB and industry partners are focusing on the health of the U.S. swine herd and actively developing a comprehensive National Swine Health Strategy.

Swine Health
Improving Pig Survivability: U.S. Pork Industry Priority

Improving Pig Survivability is an ongoing project encompassing research, education and extension efforts with the goal of reducing overall mortality in the U.S. commercial swine industry.

Pork Checkoff News
Powering Pork’s Future: New Three-Year Strategic Plan Charts the Path Forward  

National Pork Board’s new three-year strategic plan is in place and backed by staff, leadership team and a board of directors that cares about the future of producers and the pork industry.

Pork Checkoff News
From Building Consumer Demand to Consumers Demanding Pork

Spring has brought a new energy and tremendous opportunities for conversation about consumer pork demand. Recent pork industry events blended business insights with consumer storytelling and connection. The Annual Meat Conference in Orlando, Florida, and Spring Retail Advisory Committee meeting in Napa Valley, California, and World Pork Expo event in Des Moines, Iowa, illustrate how the science of pork, the culinary story and the consumer story are collectively shaping consumer demand.

Market Growth
NPB Invites Gen Z and Millennials to Taste What Pork Can Do™

May 6 marked the launch of the National Pork Board’s consumer marketing campaign, which brings to life how pork aligns with consumer values of taste, flavor, balanced nutrition and versatility.

Market Growth
Connecting with Retailers: A Two-Way Street of Insights and Opportunity

The National Pork Board’s Retail Advisory Committee (RAC) meetings offer a direct, industry-specific tool for connecting retail community leaders with important information about pork and NPB’s marketing efforts.

We Care
Strong Roots: Supporting Farmers’ Mental Health

Farmers feed the world. Let’s make sure we’re setting strong roots and caring for the ones who keep us going — both physically and mentally.

Pork Academy
2025 Pork Academy Sessions

Pork Academy is a series of in-depth sessions that will be offered at World Pork Expo this June. The sessions are designed to meet the need for pork producers to remain competitive in today's rapidly changing environment.

We Care
Meet the We Care® Team: A Driving Force for the Pork Industry’s Stewardship Story

Meet the members of the We Care® team working on behalf of America’s 60,000 pork producers to protect the planet and future-proof the industry.

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