Pork Checkoff Industry News

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Market Growth
Dare to Innovate: Investing in Pork’s Future

National Pork Board’s annual Pork Innovation Summit brought together leaders and experts from across the pork industry to explore consumer insights, identify opportunities for innovation and increase pork’s relevance.

AgView
RFID Pilot Shows AgView® Can Follow Animals Through the Supply Chain

Industry partners tested how RFID and AgView® can strengthen traceability across the pork supply chain.

Market Growth
Producer-Led Domestic Marketing Advisory Committee Strengthens Demand

National Pork Board launches committee to guide checkoff  investments that grow demand and promote pork’s many benefits of taste, flavor, balanced nutrition and versatility.

Market Growth
Pork Innovation Summit Highlights Four Paths to Build Demand

Four Innovation Summit takeaways show how Pork Checkoff is using producer investment to develop new opportunities for pork demand and long-term value.

Pork Checkoff News
Innovation and Pork Quality Advisory Committee Focuses on Consumer Demand

Pork industry leaders spanning 12 states make up the Innovation and Pork Quality Advisory Committee and will support NPB staff and producer-led board on innovation and pork quality research and education.

Pork Checkoff News
Built for What’s Next: Coleman Wagner Connects Farm, Community and Industry

Pennsylvania pork producer Coleman Wagner shares how investing in people, strengthening state and national collaboration and building connections with consumers are helping create a stronger future for the pork industry.

Pork Checkoff News
Built for What’s Next: Brock Pillen Takes the Long View on Swine Health

Nebraska pork producer and Swine Health Advisory Committee member Brock Pillen shares how investing in people, preparing the next generation and supporting producer-led action on PRRSV and PEDV are helping build a healthier future for the pork industry.

Pork Checkoff News
Insights from the September 2026 USDA Quarterly Hogs and Pigs Report

Discover key takeaways from the September 2026 USDA Quarterly Hogs and Pigs report. Learn how record-setting on-farm productivity is helping offset the smallest September breeding herd since 2013 and fewest sows farrowing since 2002, but pig crops are smaller and market supply fundamentals supportive for pork producers.

Market Growth
Built for What’s Next: From the Show Ring to Stronger Pork Demand

Missouri pork producer and NPB board member Jesse Heimer shares how his farm, industry leadership and focus on building consumer demand are helping prepare pork producers, and the next generation, for what’s next.

Pork Checkoff News
A Smaller Hog Herd Still Leaves a Tight Margin for Producers

When a new Hogs and Pigs report comes out, the inventory number gets the attention. The question that matters on the farm is what those numbers mean for the business in the months ahead.

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