Launched in May 2025, this brand campaign is highlighting pork’s rich flavor and versatility to millennials and Gen Z consumers. And it’s just the beginning.
See the campaign that’s making pork cool, making them drool and building a bigger, never-ending appetite for pork.
The Swine Disease Research task force recently funded new PRRSV and PEDV research projects that support National Swine Health Strategy priorities. These projects aim to close critical knowledge gaps and provide producers with practical information to support disease elimination efforts.
The Swine Health advisory committee is focused on turning strategy into action. To help advance the National Swine Health Strategy, the committee identified five focus areas that will drive action and measurable progress for U.S. pork producers.
Producer input is core to NPB’s mission and commitment to priorities in demand, swine health and state collaboration.
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“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
The industry has spoken. After collecting extensive input from producers and others nationwide, we are actively analyzing the results to develop the National Swine Health Strategy.
This collaborative plan will align resources and priorities to build a more resilient U.S. swine herd, with the full strategy to be announced in March 2026.
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.