Launched in May 2025, this brand campaign is highlighting pork’s rich flavor and versatility to millennials and Gen Z consumers. And it’s just the beginning.
See the campaign that’s making pork cool, making them drool and building a bigger, never-ending appetite for pork.
Pork Checkoff research starts with the questions that matter to producers and brings the right people together to find answers. See how producer input, research proposals and industry coordination turn Checkoff dollars into research producers can put to work.
Producer-led advisory committees bring perspectives to guide checkoff programs across domestic marketing, human nutrition, innovation and pork quality, international marketing, swine health and We Care.
The Next Mile connects producers with swine health experts working to address the industry’s most pressing disease challenges. Learn how the National Swine Health Strategy is turning producer priorities, research and industry collaboration into practical solutions that can help protect herd health.
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Subscribe today and be part of the sustainable future of the pork industry.
“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
The industry has spoken. After collecting extensive input from producers and others nationwide, we are actively analyzing the results to develop the National Swine Health Strategy.
This collaborative plan will align resources and priorities to build a more resilient U.S. swine herd, with the full strategy to be announced in March 2026.
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.