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October’s consumer signals moved in different directions, reinforcing why the industry needs to look closely at where and how people choose pork. Working with our partners to give consumers confidence in choosing pork and building value they can recognize is how NPB connects producers’ Checkoff investment to what consumers want from the pork they buy.
National Pork Board’s annual Pork Innovation Summit brought together leaders and experts from across the pork industry to explore consumer insights, identify opportunities for innovation and increase pork’s relevance.
Industry partners tested how RFID and AgView® can strengthen traceability across the pork supply chain.
National Pork Board launches committee to guide checkoff investments that grow demand and promote pork’s many benefits of taste, flavor, balanced nutrition and versatility.
Four Innovation Summit takeaways show how Pork Checkoff is using producer investment to develop new opportunities for pork demand and long-term value.
Tight pork packer margins and heavier hog weights are pressuring hog prices. Explore the November market update and price outlook through early 2027.
Pork industry leaders spanning 12 states make up the Innovation and Pork Quality Advisory Committee and will support NPB staff and producer-led board on innovation and pork quality research and education.
Pennsylvania pork producer Coleman Wagner shares how investing in people, strengthening state and national collaboration and building connections with consumers are helping create a stronger future for the pork industry.
Soft demand and seasonally higher pork supplies are pressuring fall hog prices. Explore pork market trends and the outlook for early 2027.
Nebraska pork producer and Swine Health Advisory Committee member Brock Pillen shares how investing in people, preparing the next generation and supporting producer-led action on PRRSV and PEDV are helping build a healthier future for the pork industry.
For pork producers, the goal is ambitious but straightforward: eliminate porcine epidemic diarrhea virus. The Wisconsin Pork Association’s PEDV Elimination Pilot Program is designed to test a coordinated, regional approach to that goal.
Hog slaughter is expected to run about 1.5% below year ago levels through fall/winter. Higher feed costs and poor margins are likely to encourage producers to market hogs more aggressively, thus keeping weights at or below year ago levels.
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