Increasing Pork’s Relevance Through Innovation
Consumers eat dishes, not pork! How focusing on the use can unlock pork’s hidden potential.
Pork Checkoff Industry News
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Profit Maximizer
Processing Items Stumble While Fresh Pork Rally Picks Up Steam
Pork supply is set to tighten sharply over the next three weeks. Slaughter fell below 2.4 million last week and the Memorial Day holiday will further disrupt production and reduce spot availability.
Market Growth
The Emerging Retail Trends Shaping Pork Demand
As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.
Profit Maximizer
Spring Rally Fizzles, Summer Still Ahead
Spring and summer lean hog futures have lost momentum as the feared “marketing hole” has not materialized. Hog slaughter since early March is running slightly above last year and carcass weights remain steady, keeping pork supplies adequate and the pork cutout stuck below $100/cwt.
Swine Health
Pseudorabies Risk Today: What Producers Need to Know
Following USDA APHIS confirmation of PRV in Iowa and Texas, the risk remains low and is linked to feral swine exposure. Still, this is a good reminder of why the National Swine Health Strategy matters on every operation.
National Swine Health Strategy
Producer-Led Advisory Committee to Advance National Swine Health Strategy
The National Pork Board has formed a producer-led advisory committee to advance the National Swine Health Strategy.
Profit Maximizer
Ham Market Rebounds. Is Fresh Pork Next?
Export and domestic demand are broadly stable. Recent ham market volatility highlights how quickly export buyers step in on price breaks, especially with concerns about tighter supplies later in spring/summer.
Market Growth
Capture the $80 Million Incremental Opportunity in Ground Pork
Meat is having a moment, but are you leaving money on the table in the meat case? In this 30-minute deep dive, National Pork Board experts break down the latest consumer behaviors, purchasing patterns, and actionable merchandising strategies you can use today.
Profit Maximizer
Lower Pork Supply, Better Demand Sets the Stage for Summer Rally
Supply recovery after short Easter production is limited, with weekly slaughter expected to settle around ~2.4 million head into Memorial Day, 100k head less than March levels.
Market Growth
New Campaign Brings Together Pork and Everyday Tradición for Hispanic Gen Z and Millennials
The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.
Pork Checkoff News
Insights from the March 2026 USDA Quarterly Hogs and Pigs Report
This National Pork Board webinar breaks down the latest USDA Quarterly Hogs and Pigs report, offering pork producers actionable insights into inventory trends, the breeding herd size, and the 2026 economic outlook.
Latest USDA ‘Hogs and Pigs’ Report Points to Limited Supply Growth
The USDA's recent 'Hogs and Pigs' Report survey showed that while supply in the near term is up vs. a year ago, availability will be more limited in late spring and summer.
