Vice President of Market Growth
José de Jesús is the vice president of market growth for the National Pork Board. In this role, he leads the organization’s insights-driven domestic consumer marketing, digital and social media marketing efforts. José oversees consumer marketing strategy development and implementation, including NPB’s current consumer campaign Taste What Pork Can Do™, multicultural marketing efforts and human nutrition work.
Before joining the NPB in 2019, José worked at Aviva USA, developing and executing marketing and communications campaigns for financial products and initiatives. He also worked as a journalist at the Des Moines Register and the Green Bay Press-Gazette and led marketing, communications and diversity efforts at the American Institute of Business.
José is a native of Puerto Rico and has more than 20 years of experience in the marketing and communications field across various industries, including financial services, higher education and non-profit. José has been dedicated to the pork industry for more than five years.
The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.
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