The Pork Innovation Capstone — Opportunity Areas and White Spaces
Webinar 5 of 5
This capstone session brings the full webinar series together, translating deep consumer, behavioral and product insight into a comprehensive view of where pork can grow next. Using Food Analytics’ advanced clustering and white‑space methodologies, we identify the most powerful opportunity areas for innovation and alignment across the pork category.
Registration Coming Soon
The session will explore:
1. Pork in the U.S.: Cognitive Dissonance and Sarcophagy
A critical examination of how consumers think, feel and behave with pork — and where tension between attitudes and behavior creates both challenge and opportunity.
2. Opportunity Area Learnings: Mega Clustering Type 1
Clustering of the combined universe of the five major meats to reveal how pork competes, differentiates and overlaps within the broader protein landscape.
3. Opportunity Area Learnings: Mega Clustering Type 2
Clustering of clusters to uncover higher‑order opportunity spaces and patterns that signal where innovation can most effectively break through.
4. Food Analytics Behavioral White Spaces
Identification of unmet, underdeveloped or latent consumer opportunities where pork is not fully competing — or not competing at all.
5. Pork Innovation: The Eight Dimensions
Clear definition of the eight dimensions of pork innovation, including key findings and implications for growth.
6. Pork Innovation Themes
Snacking and Top Global Pork Dishes Relevant for the U.S. Market
7. Pork Innovation Alignment
The session concludes by characterizing three core NPB innovation territories — tribalism, exploration and self — supported by preceding analysis and insight. These territories provide a clear strategic framework for aligning innovation, messaging and execution moving forward.
Presenters
Kiersten Hafer, NPB, Facilitator/Presenter
Sarah Showalter, NPB, Presenter
Dr. Richard Delerins
Arunima Kumar
Lorie Kim
