How Behavior and Culture Can Be Leveraged Into Growth
Webinar 2 of 5
In this session, we will introduce the Food Analytics team and their proprietary methodology, setting the foundation for how behavior, culture and meaning inform innovation and growth. From there, we will dive into the culinary culture and practices of meat — and pork specifically — across the United States.
Designing the Future of Food: An Introduction to Food Analytics
In this quick overview, you will learn how to:
- Evaluate hypothetical products before investing in a full-blown launch, cutting development time significantly.
- Utilize the 16 “Innovation Spaces” and 24 “Behavioral Bricks” to unlock new product usages and make your brand stand out from the competition.
- Leverage the “Behavioral Mesh” to perfectly match your product with the right chefs, key opinion leaders, and cultural trends.
Webinar 2
Participants will explore:
- Culinary Clusters: Periodic tables of dishes that organize how and where pork shows up on the plate
- Behavioral Frameworks: Behaviors, lexicon, cultural roles and iconic dishes within each culinary cluster
- Language and Meaning: Linguistic traits and narratives that shape choice and drive engagement, by cluster
- Strategic Purpose: Jobs to be done for each culinary cluster — and why they matter for growth
- Product Alignment: How pork cuts map to dishes and culinary occasions
- Opportunity Sizing: The relative size and scale of each culinary cluster based on consumer data
This session establishes the behavioral and cultural backbone of the series — linking how consumers cook, eat and talk about food to clear innovation and growth opportunities for pork.
