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Building a Bigger Appetite for Pork

The Big Show Radio

“We use the data and insights that we collect as the Pork Checkoff to understand those future consumers on how we can better position pork to put on their plates.”
– David Newman

Listen to National Pork Board’s SVP of market growth David Newman discuss how the Pork Checkoff is strategically using Checkoff funds to drive pork demand domestically and internationally on The Big Show radio network.