Increasing Pork’s Relevance Through Innovation
Consumers eat dishes, not pork! How focusing on the use can unlock pork’s hidden potential.
Kiersten Hafer
Vice President of Business Intelligence
Kiersten Hafer is the vice president of business intelligence and innovation for the National Pork Board. She advises the pork industry, major packers and processors, and retail and food service operators on where to play and how to win with pork.
Background
Hafer has leveraged her 30 years of experience with Fortune 500 companies and high-growth organizations to uncover and unlock potential, facilitate change and measure expansion. As a lifelong connector and change agent, she has strategized business growth with retailers, marketing agencies, food brokers, foodservice operators, market research firms, and consumer goods manufacturers.
Before her role with the National Pork Board, she served as vice president of marketing for Clemens Food Group where she was responsible for marketing, innovation and business insights across its retail and foodservice businesses.
Education
Hafer is a graduate of Saint Joseph’s University with a Master of Science degree in food marketing from the Haub School of Business. She resides in the Greater Philadelphia region with her husband, two children and two golden retrievers.
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