Growing Pork Demand at Home

Give People More Reasons to Choose Pork

Your Checkoff uses consumer campaigns, promotions and market research to identify what people want from food, meat and pork, and then give them more reasons to think about and choose pork products that fit their lives and needs:

• The Taste What Pork Can Do® campaign shows younger consumers how pork fits into everyday meals.
• The Explora Todo El Gusto Del Pork™ campaign reaches Hispanic consumers.
• Research helps develop new pork products and ways to prepare them.

Put Pork in More Stores and on More Menus

NPB partners with grocery stores and restaurants to give people more ways to buy pork. This includes:

• Encouraging stores to add a ground pork option and another pork cut.
• Helping develop dishes such as Panera’s Carnitas Elote Market Bowl.

Understand What Shoppers Want

Your Checkoff funds consumer and shopper research to understand what people want from pork, what keeps them from buying it and how they shop. Those findings guide our work and help us track whether consumers are choosing pork more often.