At the Pork Checkoff Hospitality tent at World Pork Expo, producers will see how Real Pork delivers on producer priorities.

Sales of ground pork surged during the pandemic as consumers looked for new recipes, and NPB continues to work with retail partners to grow affinity for the product. The Latin consumer is an important customer, with U.S. Hispanics more likely to eat pork than non-Hispanics (NPB funded research).

Real Pork is the pork industry’s trust and image brand. Real Pork differentiates us from the alternatives and drives growth by celebrating everything that is authentic about pork. Real Pork is not a campaign — it is the identity for the pork industry from farm to fork.

Tent activities celebrate Checkoff successes, including ground pork market development efforts and the Menu Urbano promotion.

Register for World Pork Expo

Click Here to Register for World Pork Expo

Pork Checkoff Hospitality Tent Schedule

Wednesday, June 9

  • 7:30-9 a.m. Coffee and pastries
  • 11:30 a.m.-1 p.m. Lunch
  • 1 p.m. U.S. Farm Report — Watch the live taping with host Tyne Morgan
  • 3-5 p.m. Beyond the Burger Happy Hour — See how consumers are using ground pork beyond the burger

Thursday, June 10

  • 7:30-9 a.m. Coffee and pastries
  • 11:30 a.m.-1 p.m. Lunch
  • 3-5 p.m. Menú Urbano Happy Hour — Sample traditional, authentic Latin street food

Receive a Real Pork Flag and free food and drink at the Pork Checkoff Hospitality Tent.

Just click to open the ticket below and display it on your phone at the door. Good while supplies last.

Tent Location

The Pork Checkoff tent is located on the North side of the Varied Industries Building.