Pork Checkoff News
Five Producers Appointed to Help Drive Industry Progress
Producer input is core to NPB’s mission and commitment to priorities in demand, swine health and state collaboration.
Pork Production & Management
The Pork Checkoff is committed to developing and sharing resources to help you conduct business. Here you can find information and tools related to swine nutrition, biosecurity, animal well-being, environment and farm business operations.
A United Front: Building a More Resilient U.S. Swine Herd
The industry has spoken. After collecting extensive input from producers and others nationwide, we are actively analyzing the results to develop the National Swine Health Strategy.
This collaborative plan will align resources and priorities to build a more resilient U.S. swine herd, with the full strategy to be announced in March 2026.
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Production News
Market Growth
The Emerging Retail Trends Shaping Pork Demand
As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.
Swine Health
Pseudorabies Risk Today: What Producers Need to Know
Following USDA APHIS confirmation of PRV in Iowa and Texas, the risk remains low and is linked to feral swine exposure. Still, this is a good reminder of why the National Swine Health Strategy matters on every operation.
