Pork Checkoff News
Empowering Tomorrow’s Leaders: Meet the New Real Pork Scholars
NPB continues to focus on building the next generation of leaders. The 2024 Real Pork Scholars cohort is kicking off their journey this fall!
Pork Checkoff Industry News
We’re Committed to Keeping You Informed
Find important industry news right here.
Pork Checkoff News
There’s a World of Flavor in Pork
A recent sensory analysis of pork demonstrates over 110 unique flavor nuances that illustrate why it embraces cross-cultural tastes and brings more plants to the plate.
Pork Checkoff News
Pork Has Surprising Advantages Over Red Meat in a Planet-Friendly Diet
To qualify as sustainable, foods need to be nutrient rich, affordable, environmentally friendly, and socially acceptable. Pork checks all 4 boxes as a sustainable, high-quality protein.
Market Growth
Multicultural Consumers: Growing Future Pork Consumption
Growing pork demand and targeting the Hispanic and African American consumers with two initiatives, Ponle Pork and Don't Miss the Flavor, aiming to boost pork volume and value in high-consumption multicultural markets.
Human Nutrition
Phrases that Help and Hinder: Nudging Children Toward Healthy Eating Habits
Caregivers play a big role in shaping children’s eating behaviors. Empowering children to explore new foods, like lean pork, is key to addressing nutritional challenges faced by children.
Market Growth
Elevating U.S. Pork in Japan: Strategic Partnerships and Key Market Expansion
U.S. pork takes center stage in Japan's culinary scene as a major retail chain shifts to 100% U.S. product, showcasing significant progress in expanding global demand.
Human Nutrition
Pork: The Ultimate Carrier Food for a Nutrient-Rich Diet
Did you know pork is considered the ultimate Carrier Food? 🍖 Including it in your diet can boost intake of essential nutrients like potassium, choline, and more. Dive into the latest research to learn how pork is shaping the future of nutrition.
Pork Checkoff News
2023 Real Pork Scholars Cohort Members Kick Off Two-Year Program
National Pork Board program focuses on development of future thought leaders connected to the pork industry.
Sustainability
Trails End Farm Demonstrates How Innovation and Tradition Can Coexist
In a world of ever-evolving technology and environmental consciousness, Trails End Farm has balanced respect for tradition with a passion for innovation.
Real Pork
Creating Long-Term Demand for Pork in a Surprising Way
It's Pork Month so, no surprise, we're celebrating! What IS surprising to many people is how good pork is for you, for your family and for the planet.
Subscribe to our Weekly News Update
We send an email at the end of each week packed full of news, resources, insights and information you need to run your business. Sign up and stay connected with us.
Weekly Checkoff Email Newsletter
Receive weekly news updates from the Pork Checkoff, including news about Real Pork initiatives.
You’re viewing the website for Pork Checkoff and The National Pork Board.
Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.