Pork Checkoff News
Five Producers Appointed to Help Drive Industry Progress
Producer input is core to NPB’s mission and commitment to priorities in demand, swine health and state collaboration.
Show Pig Producers
Whether you’re guiding young exhibitors, managing a herd or organizing a show, you’ll find practical, research-based information to support animal health, promote good stewardship and strengthen the future of the show pig community.
New Resources for Show Pig Producers
Your Go-To Guide for RFID 840 Tags
This NEW resource is designed to give show pig producers straightforward answers to feel confident about RFID 840 tags. Download Common RFID 840 Tag Questions for a quick, easy-to-use Q&A resource.
RFID Tag Distribution and Equipment Program
Through NPB cooperative agreements with USDA–
APHIS is making RFID equipment available at no cost. Download the RFID Tag Distribution and Equipment Program guide.
What Is the Pork Checkoff?
At the National Pork Board, we are driven to meet consumer expectations guided by pork producers. We aspire to do what is right for people, pigs and the planet.
Efforts are centered on building trust in pork by connecting those who raise pigs with consumers who purchase and enjoy it. This includes telling the story of pig producers, investing in research and education to improve pig care and health, and promoting pork to consumers across the country.
Funded by Pork Checkoff dollars, programs and resources are available to help exhibitors, breeders and educators stay informed, raise healthy pigs and represent the pork industry with pride. From biosecurity guidance to youth outreach and certification programs, these tools are designed to strengthen the future of the industry.
Show Pig Biosecurity
A healthy U.S. swine herd starts with raising healthy pigs at home. Raising a healthy pig includes following biosecurity practices before, during, and after shows and sales.
Click here to learn more about biosecurity tips and tools
Champions Guide to Swine Biosecurity
The National Pork Board developed a guide for youth exhibitors of all ages and levels of experience. Download it to learn recommended biosecurity guidelines to follow on the farm and when taking pigs to fairs and exhibitions.
Animal Disease Prevention and Traceability
With the constant movement from pig shows and back to the farm, herds face greater risks of animal disease than ever before. This makes implementing on-farm disease prevention and mitigation strategies critical to maintaining overall herd health and preventing the introduction or spread of disease.
We Care® In Action
On farm practices look different from farm to farm, but each pork producer is focused on the same goal – finding balance and optimizing the health of pigs, people and the planet. Explore the six We Care® key commitments and how we work to make pork a more sustainable protein.
Stay Connected in Your State
Have questions, need resources or want to get more involved? From events to hands‑on support, your state pork association is your go‑to partner. Reach out today!
Pork Checkoff News
Market Growth
The Emerging Retail Trends Shaping Pork Demand
As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.
Swine Health
Pseudorabies Risk Today: What Producers Need to Know
Following USDA APHIS confirmation of PRV in Iowa and Texas, the risk remains low and is linked to feral swine exposure. Still, this is a good reminder of why the National Swine Health Strategy matters on every operation.
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